CONCEPT / WEB DESIGN / SOCIAL / SWEATING
BRIEF
Promote the incredible record-breaking feat of freefalling from space by creating a digital live broadcast website and social platform. Required phases BEFORE, DURING & AFTER the epic event.
CONCEPT ‘FREEFALL’
The website will feature lots of different content and data types from various sources, presented in 3 distinct phases. This required a very modular approach to presenting the content and as these distinct modules would change over the time they needed a very flexible framework. I came up with the ‘FREEFALL’ theme so that content items could fall in and out of view to the user as and when required.
PREJUMP: Promote and Explain the challenge so everyone understands the context and the gravity of such a feat. I created an animated timeline to take the user through each stage of the jump visually.
THE JUMP: Live broadcast, data and social commentary. Live Audio and Video broadcasts supported by analytics & data. social media commentary from both experts and fans.
THE LANDING: Data results and social commentary. Replays of the event alongside analytical data on records broken compared with historic balloon jumps.
EVERYONE HAS A WEBSITE
not all as radical as this one.